The
Lego Serious Play website was very interesting. Although it isn't one of the
required readings, I thought some of the points made on their website were very compelling, and relevant to getting different kinds of results from face-to-face research.
I
thought that the introspective nature of the research particularly interesting.
Instead of having to verbally answer a question, the people build their
'identities' and answer questions about themselves out of Lego. According to
the interview on the website, David Gauntlett is trying to understand a
research problem that cannot be easily described through answering a question
with words. Being able to build, and rebuilt an identity until it the person
thinks that it is an accurate answer to the question asked, or as a description
of his/her identity. He is looking at the ways people tell their stories by
representing themselves. To further illustrate this point, One of the comments
from a participant stated: "I thought
that the exercise helped to reveal slightly undiscovered feelings, concerns and
hopes.” What I found most fascinating on the website was the way people
represented themselves. One of the first examples is my favourite. Participants
were asked to build a small creature, then change that creature to how they
felt about a Monday/Friday. Before I read the description underneath the
walrus, I knew it was a Friday because of the way the person changed his/her
figure.
After
thinking for a bit, I was brought back to Knight’s text, and how structured his methods of face-to-face research were. Alternately, Serious Lego Play seems to be an original way to get different groups of people (low-paid workers,
students, academics etc.), to speak to each other, and explain themselves, so
that qualitative data may be found – which was Gauntlett’s goal. Engaging in
a creative method made the subjects think about themselves in ways an interview
or focus group may not have been able to (Gauntlett). After reading this
article, I have been persuaded to think that creativity in terms of method is
important to get new, and different results.
Thank you, Laura, for sharing this! I find the creative approach very appealing. I wish more organizations used something like this to enhance team spirit and collaboration. Why is it that we undervalue play in the professional world? I agree with Plato, who said that "You can learn more about a person in an hour of play than you can from a lifetime of conversation"...
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