Michelle, Laura, and I chose Twitter as a good subject for a case study because it encourages communication with the world at large concerning opinions, ideas, or even news updates. Twitter allows people to express themselves in “tweets” that are 140 characters or less. Users can mention each other in tweets or use hashtags to emphasize the subject matter of the tweet.
Hashtags make the collection and organization of data less complicated and often trending topics will give a researcher a good idea of what the “Twitterverse” finds particularly important. Twitter also allows for hyperlinking, retweeting, and replies to other Tweets.
Many businesses/celebrities have Twitter accounts to increase or promote their brand. The number of followers a given user has will indicate their popularity, and who a user follows will indicate what their interests are. Followers/Following can be a useful resource in analyzing a person’s commercial interests.
Twitter poses a challenge because of its character limit. There is a danger that a tweet may be misconstrued because of its stipulated length. The fact that some Twitter accounts are set to private, and therefore inaccessible to the public, is also a challenge.
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